9.4.06
Grups??
I haven't read all this yet, but: I have an inkling. I've noticed heading into my later 30's that Gen X is not advertised to. Not with the relentless, deluge-style attention lavished on the Boomers and Gen Y and Gen Britney We are a small generation, demographically, and squished in between two much larger generations. We are not money makers like they are. We are not a nostalgic bunch. So, we have not identified wholly with the Boomers (besides, they're "old," even if they are mountain biking through their retirement, a past-time invented by my generation) because the Age of Aquarius was sold for the price of a Lexus (about which I am not happy). Forward looking, inventive, we Xer's have identified with the next generations and their toys and are "reinventing adulthood" because that's where the cool stuff is, and my generation really likes cool stuff. The Boomers are acting younger, the Xers are acting younger and figuring out how to be hip and 'rents at the same time (there will be bumps along the way), and the younger set is probably feeling either pirated or more mature than they are or should feel because they're shopping in the same stores with people who are 40sih. Ok, still, Grups are (partly) following the ads and (partly) negotiating our own style of adulthood on the culturally available coordinates, some of which suck (mommy happy hours with toddlers in bars? That's not hip. That's kids in bars.). More later when I get done reading. But, dude, from slackers to grups? Could we maybe get a nickname that doesn't suck?
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