KALI DHARMA X SHAKTI DHARMA

by PostModernity's Red-Headed Step-Child

"Um, yeh, like, I'd like to exchange this paradigm? It's tew scratch-ehy."

2.2.09

Dear Super Bowl Advertisements:

I noticed two dominant themes in your work the first half of the game: anarchy and sexism.

In the current economic clstrfck, the anarchy was satisfying--aimed as it was at the innanity of office life, the fun of breaking things that don't work in our favor. It's an old theme, not very inventive, but in this moment it was hilarious and cathartic. Good on ya.

The sexism, however, was gratuitous--as it always is. Head's up: women watch football, eat junk food, drive fast cars, and not just because we can't avoid it. The sexism was adolescent in nature, silly that is, non-threatening, but sexist nonetheless. We can't avoid men (unless we can drive faster than they can, and I can). Yawn.

Next year, when people are still out of work, thinking a little harder about how to get at who screwed 'em--stick with the anarchy. If you can't have any new ideas, that is.

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